At our core, we’re a team of dedicated individuals who are passionate about helping people get the best value for their vehicles. Our company was founded on the principle that everyone deserves a fair deal, and we’re proud to be disrupting the traditional car trade-in process. We’re a passionate group of professionals with extensive automotive industry expertise. Our team is united by a shared commitment to excellence and a desire to make a positive impact in the lives of our customers. We’re excited to introduce you to the faces behind Don’t Trade It In!
Justin Cole
Founder and CEO

Wendy Dawson
Purchasing Specialist

Koren Ernst
Purchasing Specialist

Colby Luciano
Purchasing Specialist

Seth Murray
Purchasing Specialist

Nick Giles
Purchasing Specialist

Savannah McGill
Purchasing Specialist
